I am a creative type and Im self-employed. Often "inspiration" and an attack of good, new ideas can throw me off course. I really have no innate sense of clock time. I have tried and failed at time management systems because the feel like they crowd out the open space I value for creative thinking. Finish has been a simple, non-demanding, very effective solution. As long as I enter a task or deadline when Im first aware of it, I am free to "forget" it until its time to work on it. It keeps me from worrying about everything all at once or forgetting everything all together. Brilliant!